Sunday, February 5, 2017

How Do You Pick which Expo?

It’s Expo season and it’s in full swing.  But which one do you go to?

One of the top reasons is: To Gain Knowledge.  And one of the best ways is to listen to the speakers and the Keynotes as it’s a quick way of learning new information.

So, you do your homework and work out which of the Expos’ breakout sessions and keynotes you want to attend and could be of most value and then you consider that while you are there, you might as well check ahead to see what exhibitors are there and arrange a few meet-ups. 

Come the day and….

You get to the speaker session and….

The room is empty. 

The Speaker didn’t show.

Yes, it’s annoying.

If you had known they wouldn’t show, would you honestly have gone?  It’s only at this point you realise that you will at least be getting something from the day with the meet-ups and the exhibition.  But reality is, if you knew the speaker wasn’t going to be there, you probably wouldn’t be either.
Speakers impart knowledge. This is a great way to learn about what’s hot, what’s trending and what your company needs to have or do right now.

Of the Expos I attended last year, on average, 11% of sessions were cancelled because of no speaker on the day.  5% had alternative speakers from the name advertised simply because the Event Organiser found a replacement speaker at the last minute and in one case, they had a speaker do repeat performances just to ensure that the audience had someone!

Event Organisers work hard to ensure the right people are on the stage to impart this knowledge so you are drawn to the event in the first place.  So it doesn’t help them either when a Speaker decides not to show. Not professional of the speaker and it’s them that’s potentially just wasted your time.
The only speakers the Event Organisers can 99% guarantee of turning up are the Keynotes as usually these are booked via a speaker bureau and are charged big bucks for the privilege.

Now, while you and I know that these big name speakers are interesting as a draw to get us to possibly go, it’s usually the smaller, lesser known speakers in between that we go to hear as we know their content is sometimes more valuable, relevant and related to our own business. But it’s these that are the hit and miss.

Because of this, we decided it’s about time to set a Professional Standard for booking speakers and created a speaker management system that does this –iwantaspeaker.com.

Our online process reduces the risk when it comes to hiring speakers, which means Events ran by your Event Organiser will be less likely to have a “No Shows”. 

If you’ve attended an event with a ‘No Show’, tell the organiser about us as and be assured that if they use our system, they will have our 'Icon logo' on their event which means you can be sure the next time you attend their event, you will get to see the speaker you wanted and know that they will be of a Professional Standard.  No Logo? No gogo! 


That’s why we built   iwantaspeaker.com

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